ABSTRACT: This case is Shenzhen Merchants Maritime World Square, the project of Aladdin Lamp Award in 2013. Located in Shekou Maritime World, Nanshan District, Shenzhen City, it is a public center with mountain and sea style, which integrates commercial service, leisure and entertainment, service apartment and living in the west of Shenzhen. It is the starting point and essence of Shenzhen's 15 km coastal leisure belt. The maritime world is made up of many different styles and sentiments. Its lighting design highlights the different styles of each region while trying to maintain the integrity and unity of the whole project.

More Atlas: www.alighting.cn/case/2013/4/19/183624_28.htm

Applicant: Shenzhen Dasheng Environmental Art Co., Ltd.

This project is an appraisal project of the Aladdin Lamp Award in 2013.

Project information

Project Name: Shenzhen Merchants Maritime World Plaza

Project Address: Prince Road, Shekou Industrial Zone, Shenzhen

Owner Name: Shenzhen Merchants Real Estate

Lighting Design: Shenzhen Dasheng Environmental Art Co., Ltd.

Project brief introduction

Located in Shekou Maritime World, Nanshan District, Shenzhen City, the Maritime World Square is a public center with mountain and sea style, which integrates commercial service, leisure and entertainment, service apartment and living in the west of Shenzhen. It is the starting point and essence of the 15 km coastal leisure belt in Shenzhen.

The World Plaza on the Sea is the entrance square of the World on the Sea. On both sides of the Plaza is the famous International Bar Street.

Design thinking

The maritime world is made up of many different styles and sentiments. Its lighting design highlights the different styles of each region while trying to maintain the integrity and unity of the whole project.

The whole maritime world lighting project is divided into "North Pacific, North Atlantic, South Pacific, Indian Ocean" and "Sea World Plaza" belongs to "North Pacific".

As the main entrance of the whole project of the world at sea, the World Plaza at Sea needs to create a warm welcome atmosphere and at the same time build up the expectation of tourists'navigation and exploration. The bright commercial areas on both sides of the entrance square define the nature of the square, which reflects the atmosphere of the prosperous cities in the North Pacific region. And the special Aurora Borealis color dynamic effect, so that guests can feel the natural beauty of the area. Bright sidewalks attract visitors to the central area of the project to begin their journey.

Colors - Aurora's green, blue and pink tones are the tone of the region. Commercial facades and building facades are permeated with mixed cold and warm white dimming.

Motion - The shape imitates the full sail and the Northern Lights rolling in the sky, with organic and elegant movements.

Applicant: Shenzhen Dasheng Environmental Art Co., Ltd.

Unit Profile: Dasheng Environmental Art Co., Ltd. is a design company specializing in environmental lighting design, especially in the lighting planning and design of new urban areas, the lighting transformation of old urban areas, the planning and design of urban roads, bridges, squares, residential areas, buildings, hotels and other night lighting rings.

As a pioneer and pioneer in China's lighting design industry, Dasheng people have been striving constantly for decades, creating one after another classic lighting design projects. It involves urban planning, architecture, landscape gardening, interior and other projects. It has been recognized by the industry and affirmed by customers. On this basis, we have established Dasheng Lighting Design Consultant U.S. Branch and formed a brotherly company with the famous Houston design company Evidence Design Co., Ltd. to successfully expand our business to Asia-Pacific and North America. It has realized the sharing of information and technology resources, and has taken an important step in the process of internationalization of the company.

Project Leader: Chief Engineer Du Jianxiang

Personal Profile: Du Jianxiang, born in art class, member of Shenzhen Lighting Society, senior member of Chinese Lighting Designers Association (CLDA), outstanding lighting designer of Lingnan Cup in Guangdong Province, outstanding decoration engineer, Graduate School of Shenzhen Graduate School of Tsinghua University in 2009, and participated in drafting "Acceptance Standard of Residential Decoration and Decoration in Guangdong Province" as Dashenghuan Ring. Art Design Director, with many years of lighting design experience, including urban planning, architecture, landscape, interior and other commercial and comprehensive research or development projects.

In recent years, the projects presided over include the lighting planning and design of Jinan Garden Expo, Shenzhen Excellent Century Center, Shenzhen North Station, Fuzhou Railway Station, OCT-LOFT lighting design of Overseas Chinese City, Shenzhen Yitian Holiday Plaza, China Merchants Real Estate Maritime World, Leshan Dashan Plaza, Shenzhen, Hangzhou Vientiane City Center, Nanchang International Sports Center, Art Gallery of Overseas Chinese City Creative Industry Park, Jilin Radio and TV University Xiamen, Hefei 1912 Cultural Bar Street, Xi'an Daming Palace Sanqing Palace, Xinjiang Shihezi City Lighting Planning, Shenzhen Metro Line 4 and 205 National Highway Longgang Section, Jiujiang Museum, Shenzhen Dongmen Old Street, Haikou Guanlanhu Languifang, Haikou Huayi Brothers Feng Xiaogang Film Commune and so on.

The main work content of this project is to organize and lead the design team members to conduct comprehensive control and guidance on the project site situation, scheme conception determination, lighting selection, and field implementation effect.

Owner Name: Shenzhen Merchants Real Estate

Owner's Profile: China Merchants Bureau Real Estate Holding Co., Ltd. [1] (hereinafter referred to as "Merchants Real Estate") was established in Shenzhen in 1984. It is one of the three core industries of Hong Kong Merchants Bureau Group. It is also one of the earliest real estate companies in China. It has been listed on Shenzhen Stock Exchange (000024) and Singapore Stock Exchange (200024).

After 26 years of development, China Merchants Real Estate has become a real estate industry group that integrates development, organic coordination of property management and complete variety of property. It has formed a market pattern with Shenzhen as the core and Pearl River Delta, Yangtze River Delta and Bohai Rim as the key operating areas.

By the end of 2009, the total equity of China Merchants Real Estate reached 1.717 billion shares and total assets exceeded 47.9 billion yuan. In Shenzhen, Beijing, Shanghai, Guangzhou, Tianjin, Suzhou, Nanjing, Foshan, Zhuhai, Chongqing, Zhangzhou, Chengdu, Huizhou and other 13 large and medium-sized cities, there are 42 large-scale real estate projects, with a cumulative development area of more than 16.39 million square meters.

Investment real estate advocates "community comprehensive development model", "green real estate development concept" and "whole process service system", which is praised as the earliest practitioner and successful model of "urban operation" and "sustainable development" in China's real estate industry.

Relying on the corporate governance model and operating performance, China Merchants Real Estate has won a series of honors: from 2002 to 2011, it has successively ranked as TOP10 of China's real estate listed companies, and from 2004 to 2010, it has won the title of China's blue-chip real estate enterprises. In 2010-2011, he won the "Best Corporate Citizen Award of China" and was awarded "Leading Green Low Carbon Real Estate Enterprise of China" and "Low Carbon Pioneer Enterprise" in 2010. He was selected as "Sample Stock of Low Carbon 50 Index in the South of the Great Tide" and was awarded the most socially responsible real estate enterprise G20 and other authoritative lists in China. In 2011, he was awarded "TOP10 of Shanghai-Shenzhen A Share Comprehensive Value" and "Sustainable Development of brand model, "China Real Estate Company Brand Value TOP10" and "China Responsible Real Estate TOP10", with a cumulative development area of more than 19 million square meters.

Company background

China Merchants Bureau Group (hereinafter referred to as China Merchants Bureau) is a large national enterprise group based in Hong Kong. Its business is mainly distributed in Hong Kong, the mainland, Southeast Asia and other dynamic and potential emerging markets. By the end of 2011, China Merchants Group had total assets of 341.6 billion yuan (the following units are all RMB) and managed total assets of 2.96 trillion yuan. In 2011, China Merchants Bureau Group maintained steady growth, and its profit level reached a record high, with total profit of 23.933 billion yuan and net profit of parent company of 13.821 billion yuan. The net profit of parent company of China Merchants Bureau Group ranked eighth among the central enterprises. China Merchants Bureau is an important state-owned backbone enterprise directly managed by the central government, and is also listed as one of the four major Chinese-funded enterprises in Hong Kong. In 2004-2010, China Merchants Bureau was awarded A-level Central Enterprise by SASAC of the State Council for seven consecutive years. It is one of the only 12 "7A" level enterprises in Central Enterprises. In the term assessment of 2004-2006 and 2007-2009, China Merchants Bureau was awarded the title of "Excellent Enterprise" by SASASAC of the State Council for two consecutive times.

At present, the business of China Merchants Bureau mainly focuses on three core industries: transportation and related infrastructure construction, operation and service (port, highway, energy transportation and logistics), financial investment and management, real estate development and operation.

With its long history and strong strength, China Merchants Bureau has a wide influence in the business circles at home and abroad.